Advertise
16,000+ funeral home owners and managers in print. 6,100+ by email with open rates up to 47%. No gatekeepers. No wasted impressions. Just direct access to the people who sign purchase orders.
Why FCS Works for Advertisers
Most funeral industry marketing is a guessing game — trade show booths, cold outreach, digital ads that disappear in a scroll. FCS is different.
Direct access to buyers. 95% of our readers are independent funeral home owners and managers. These aren't mid-level employees browsing during a lunch break — they're the people who sign purchase orders and choose vendors.
A format they actually read. FCS is a glossy, full-color print magazine delivered free to every funeral home in America. It sits on desks and in break rooms. It gets picked up more than once. And our email list backs it up — open rates up to 47%, nearly double the industry average.
Reach without waste. 16,000+ print copies. 6,100+ email subscribers. Bonus distribution at ICCFA, NFDMA, and NFDA. Your ad reaches the funeral professionals who matter, in the channels where they're already paying attention.
A team that works with you. We don't just place your ad and move on. Our team helps you connect with the right audience — from ad creative guidance to strategic placement timing. Your success is our success.
What Our Advertisers Say
FCS Magazine provides credible, relevant, and useful information to the funeral profession. It's a publication we're proud to partner with.
— Katie Hill, President & CEO, Mortuary Lift Company
FCS connected us with exactly the right audience. The partnership was easy, professional, and effective from day one.
— Kevin Jameson, CEO, Dementia Society of America
We saw a first month surge in awareness. FCS doesn't just place your ad — they genuinely support your brand and help you connect with the right audience.
— Alaina Gossett, National Sales Manager, Church Chairs of America
Print Advertising
Six issues per year, delivered free to 16,000+ funeral homes — plus bonus distribution at ICCFA, NFDMA, and NFDA. Every issue is a high-quality, glossy, full-color publication designed to be kept, shared, and referenced.
Standard Positions
| Ad Size | 1x | 3x | 6x |
|---|---|---|---|
| 2-Page Spread | $4,895 | $4,775 | $4,655 |
| Full Page | $2,695 | $2,575 | $2,455 |
| 1/2 Page | $1,895 | $1,775 | $1,655 |
| 1/3 Page | $1,395 | $1,275 | $1,155 |
| 1/4 Page | $1,195 | $1,075 | $955 |
Frequency discounts: 3x = run the ad in three issues; 6x = full-year commitment (all six issues).
Full specs, demographics, and bleed/trim details are in the media kit.
Cover Sponsorship — $9,995
The most visible position in the magazine. The Cover Sponsorship includes the cover art and title, a 2-page cover story at the center of the issue, and an additional ad placement in another section. Reserved at least 60 days before the issue date.
Premium Cover Positions
| Position | 1x | 3x | 6x |
|---|---|---|---|
| Inside Front Cover | $3,595 | $3,475 | $3,355 |
| Inside Front Cover (Right) | $3,495 | $3,375 | $3,255 |
| Inside Back Cover | $3,495 | $3,375 | $3,255 |
| Outside Back Cover | $4,095 | $3,975 | $3,855 |
Special Placements
| Placement | Rate | Notes |
|---|---|---|
| Trade Show "Must See" Listing (1/3 Page) | $399 per issue | Bonus distribution issues: Mar/Apr (ICCFA), Jul/Aug (NFDMA/CANA), Sep/Oct (NFDA). |
| Company Spotlight 2-Page Spread | Included for full-page advertisers | Available once per calendar year. Subject to availability. |
Digital Advertising
Extend your reach beyond print with targeted digital products that put your brand in the inboxes and social feeds of funeral professionals.
The Numbers
6,100+ verified email subscribers — funeral and cremation professionals only.
47% email open rate — nearly double the industry average of 20–25%.
27% click rate — exceptional engagement on our best sends.
100% verified industry pros. No general public. Decision-makers only.
Issue Launch Email Sponsorship — $495 per send
Your brand featured within the FCS email newsletter, reaching 6,100+ subscribers with up to 47% open rates. Sent six times per year alongside each new issue announcement.
- 6 sends per year — one per bimonthly issue
- Reaches verified funeral and cremation professionals only
- Aligned with trusted editorial content
- First come, first served
Dedicated E-Blast — $695 per send
A standalone email sent exclusively on your behalf to the full FCS subscriber list. Your message, your creative, our audience.
- Up to 12 slots annually — one per month
- Full-list distribution to 6,100+ verified subscribers
- 100% share of voice — no competing brands
- Ideal for product launches, events, or promotions
Social Media Spotlight — $250 per post
A dedicated post featuring your brand on FCS's LinkedIn and Facebook channels.
- Up to 4 posts per month — first come, first served
- Dual-platform visibility (LinkedIn + Facebook)
- Professional, editorially styled posts
- Ideal for brand awareness and ongoing visibility
2026 Editorial Calendar
Plan your advertising around the topics that matter most to your audience. Each issue covers a focused theme — align your message with the editorial content funeral professionals are already reading.
Print Schedule
| Issue | Feature / Preview | Ad Closing | Materials Due |
|---|---|---|---|
| January / February 2026 | — | December 23, 2025 | January 3, 2026 |
| March / April 2026 | ICCFA Preview | February 24, 2026 | February 27, 2026 |
| May / June 2026 | — | April 24, 2026 | April 24, 2026 |
| July / August 2026 | NFDMA / CANA Preview | June 23, 2026 | June 25, 2026 |
| September / October 2026 | NFDA Preview | August 25, 2026 | August 27, 2026 |
| November / December 2026 | — | October 21, 2026 | October 23, 2026 |
Bonus Distribution at Trade Shows
| Issue | Event | Dates | Location |
|---|---|---|---|
| March / April | ICCFA Annual Convention | April 29 – May 1, 2026 | Fort Worth, TX |
| July / August | NFDMA Annual Convention | August 1 – 5, 2026 | Tampa, FL |
| September / October | NFDA Annual Convention | October 25 – 29, 2026 | Charlotte, NC |
Premium placements (including Cover Sponsorship) require 60-day lead time. Contact us early to secure your preferred issue.
For the full digital send schedule across 2026, download the editorial calendar PDF.